NewJeans Omurice (오므라이스)
Why this food?
The retro Korean omurice — ketchup fried rice wrapped in a thin, silky egg omelette and topped with more ketchup. NewJeans' vintage aesthetic made this 1970s diner staple cool again. Deeply satisfying and surprisingly beautiful.
🇰🇷 K-Culture Tip
오므라이스 (from Japanese 'omelette rice') arrived in Korea in the 1960s through 경양식 diners — Western-style Korean restaurants that translated foreign dishes into Korean palates. NewJeans' entire visual identity references late-1990s/early-2000s Korean aesthetics, making omurice — the retro diner staple of that era — a perfect conceptual match for their brand.

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Substitute Ingredients
All available at Walmart
| Original | Substitute |
|---|---|
Eggs (for the omelette) 달걀 | Large eggs Beat very smooth — lumps in omurice egg are a crime Shop at Walmart |
Ketchup 케찹 | Heinz ketchup Heinz Ketchup is not optional — it is the primary seasoning and is authentic to Korean omurice Shop at Walmart |
Cooked rice 밥 | Short-grain white rice Kokuho Rose Day-old rice fries better and holds its shape in the oval Shop at Walmart |
🛒 Can't find it at Walmart? Try a Korean grocery store
Your Shopping List
Walmart edition
- 2 eggs per serving Large eggs
- 4 tablespoons Heinz ketchup
- 1.5 cups cooked Short-grain white rice
Instructions
- 1
Fry day-old rice in butter with diced onion, frozen peas + corn, 1 tbsp soy sauce, 2 tbsp ketchup until hot — taste and season
- 2
Shape rice into an oval on a warm plate
- 3
Beat 2 eggs + 1 tbsp milk + pinch salt until fully smooth — no lumps
- 4
Heat small non-stick pan with 1/2 tsp butter over medium-low
- 5
Pour in egg, tilt pan to spread evenly — cook until just barely set, still glossy on top
- 6
Slide egg onto the rice oval, draped like a blanket — use a paper towel to gently tuck and shape if needed
- 7
Score lightly down the center with a knife so it opens like a flower — drizzle ketchup in a line



